Market Research / Mystery Shopping
AI-driven sentiment, digital mystery shopping, competitive analytics.
AiCX's AiCX-enabled Market Research and Mystery Shopping practice — powered by AiCX / MFI — combines our 300,000+ shopper network with AI-driven analysis, digital mystery shopping, and competitive intelligence at modern speed and scale.
Traditional mystery shopping measured what happened at the door. AiCX-enabled research measures what happens across the entire journey — physical, digital, voice, and social — and uses AI to extract themes, root causes, and actionable insight from thousands of narratives in days instead of weeks.
We run programs that span in-person, phone, video, web, app, and digital journey audits; integrate AI-driven sentiment and theme analysis across narrative responses; and benchmark you against named competitors with apples-to-apples scoring. The output is operational insight, not just a report.
The difference is in how we run the program — not the deck.
Plenty of vendors can quote you a seat. Few can deliver an outcome. Here's what changes when AiCX runs your market research / mystery shopping program.
AI-coded narratives
Every narrative response coded for theme, sentiment, and root cause — not just the structured questions.
Multi-channel measurement
Physical, phone, web, app, chat, social — measured as one customer journey.
Competitive intelligence
Named-competitor benchmarking with apples-to-apples scoring.
Digital journey audits
Full digital experience audits across web, app, chat, email, and social.
Speed at scale
Days from field to insight — not weeks. Our AI layer does the heavy lifting.
MFI-powered shopper network
300K+ vetted shoppers across 150+ countries.
Everything you need on day one — built in.
A market research / mystery shopping program from AiCX ships with the operational scaffolding most clients spend quarters trying to assemble in-house.
- In-person mystery shopping
- Phone mystery shopping
- Digital mystery shopping (web, app, chat, email)
- Video mystery shops
- Competitive intelligence programs
- Brand standards compliance audits
- AI-coded narrative analysis
- Sentiment and emotion analysis
- Theme and root-cause extraction
- Predictive CX modeling
- Real-time reporting dashboards
- Operational push (insights → store/site action)
How teams put market research / mystery shopping to work.
AI-coded narrative program for a national chain
Coded 96K annual narratives across 8K stores; surfaced 14 root-cause themes that drove a 14-point compliance lift.
Digital + physical journey audit
Combined in-store mystery shops with digital journey audits across web and app; identified 22 friction points worth $11M in conversion impact.
Competitive intelligence program
Bi-weekly competitive shops across 200 markets; competitive deltas drove pricing and service investment decisions.
Common questions about Market Research / Mystery Shopping.
Don't see your question? Talk to our solutioning team — we'll walk you through pricing, footprint, and ramp options for your specific program.
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Conversational and task-automation bots with ongoing tuning.
Ready to deploy Market Research / Mystery Shopping?
Schedule a 30-minute working session with our solutioning team — bring your KPIs, leave with a delivery plan.