Lead Generation / Management
Outbound prospecting, MQL/SQL handoff, nurture campaigns.
AiCX's lead generation practice runs outbound prospecting, qualification, and nurture programs for B2B SaaS, financial services, manufacturing, professional services, and other complex-sale businesses. We deliver qualified meetings (MQLs and SQLs) at predictable cost — not raw lists.
Every program starts with ICP definition, list build, and a tested outreach motion. Our SDRs/BDRs are trained on your value proposition, pain points, and competitive positioning — and they work in your CRM, your sequencer, and your meeting tool so handoffs to AEs are clean.
We blend voice, email, LinkedIn, and SMS outreach with intent data and AI-driven personalization. The outcome is a measurable, reportable pipeline of qualified meetings — usually at 30–50% lower cost-per-meeting than an in-house SDR org with no fixed-cost commitment.
The difference is in how we run the program — not the deck.
Plenty of vendors can quote you a seat. Few can deliver an outcome. Here's what changes when AiCX runs your lead generation / management program.
Qualified meetings, not lists
We deliver booked meetings on AE calendars — measured by show rate and conversion, not lead volume.
Multi-channel outreach
Voice, email, LinkedIn, and SMS combined for higher contact rates than any single channel.
Intent-data integration
We layer 6sense, Bombora, ZoomInfo, and intent signals onto outreach for better hit rates.
AI-driven personalization
LLM-personalized email and LinkedIn outreach at scale — without the spammy template look.
Outcome-based pricing available
Per-meeting and per-SQL commercial models keep our incentives aligned with yours.
Clean AE handoff
Meeting briefs, CRM hygiene, and a documented qualification rubric mean no surprises for your AE team.
Everything you need on day one — built in.
A lead generation / management program from AiCX ships with the operational scaffolding most clients spend quarters trying to assemble in-house.
- ICP definition and list build
- Outbound voice prospecting
- Email sequencing and personalization (Outreach, Salesloft, Apollo, custom)
- LinkedIn outreach and social selling
- SMS prospecting (compliant)
- BANT/MEDDIC qualification frameworks
- Meeting setting and calendar coordination
- Account-based marketing (ABM) plays
- Intent data integration (6sense, Bombora, ZoomInfo)
- Pipeline reporting and forecasting
- AE handoff briefs and CRM hygiene
- Nurture programs for unqualified prospects
How teams put lead generation / management to work.
Outbound program for a vertical SaaS leader
30-rep team delivered 4,200 qualified meetings/month with 73% show rate and a 38% lower CPL than in-house benchmark.
ABM for a manufacturing software vendor
Targeted ABM motion against 1,800 named accounts produced 240 qualified opportunities and $14M in pipeline in year one.
Wealth management lead-gen
Compliant outbound to qualified high-net-worth prospects produced 1,100 first meetings in 12 months.
Common questions about Lead Generation / Management.
Don't see your question? Talk to our solutioning team — we'll walk you through pricing, footprint, and ramp options for your specific program.
Related services
B2B & B2C Call Center / Customer Service
24/7 omnichannel customer service for consumer and enterprise audiences.
Inbound / Outbound Sales
End-to-end sales programs: qualification, appointment setting, closing.
Account Management
Dedicated reps managing retention, upsell, cross-sell, and QBRs.
Ready to deploy Lead Generation / Management?
Schedule a 30-minute working session with our solutioning team — bring your KPIs, leave with a delivery plan.